Taco Tuesday is a beloved weekly ritual in homes and restaurants across the country—but have you ever wondered how it all started?
Where Did Taco Tuesday Come From?
The phrase “Taco Tuesday” might feel like a modern-day social media trend, but its roots go back decades. In fact, the term was reportedly first used as far back as the 1930s! Newspaper ads from El Paso, Texas, featured taco night promotions on—you guessed it—Tuesdays. The low-price promotions helped the idea catch on.
The Trademark Twist
In 1989, a taco chain called Taco John’s, based in Wyoming, actually trademarked the term “Taco Tuesday” in 49 states. This created some controversy over the years, especially as the phrase became part of everyday culture. Eventually, Taco Bell pushed to “free” the phrase in 2023, and Taco John’s relinquished the trademark, making Taco Tuesday truly available for everyone to enjoy and promote freely.
Why Tuesday?
Tuesdays were traditionally slower business days in the restaurant industry. By offering discounted tacos, eateries could bring in more customers. The catchy name, affordable price, and crave-worthy food combo made it an instant hit—and a delicious tradition was born.
Taco Tuesday Today
Now, Taco Tuesday is more than a marketing hook. It’s a celebration of food, fun, and community. Families cook together. Friends meet up at their favorite taqueria. Social media feeds fill up with mouthwatering taco photos every Tuesday.
It’s safe to say: Taco Tuesday isn’t going anywhere.
So now……
Let’s Taco ’Bout Your Dream Home
Taco Tuesday is a weekly tradition—but finding your dream home is a once-in-a-lifetime moment. If you or someone you know is thinking of buying, selling, or just have questions about the market, I’d love to connect.
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